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SEO + Web Development

Growing Local Cleaning Leads Through SEO

Kleemu Group Cleaning needed a website that could do more than look presentable. Mayaroo rebuilt the site with SEO-focused pages, local keyword targeting, and a clear quote journey to help the business get found by the right customers.

220%increase in organic impressions
68%increase in keyword visibility
Kleemu homepage mockup
Kleemu services page mobile mockup
Kleemu Group Cleaning logo

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About Kleemu Group Cleaning

Kleemu Group Cleaning provides commercial cleaning services for offices, apartments, schools and local businesses. The project focused on rebuilding the website structure, improving SEO content, and creating a smoother path for visitors to request a quote.

The Challenge

The business needed stronger visibility for local cleaning keywords and a better website flow for lead generation. The challenge was to make each page easier for Google to understand and easier for customers to use.

The Solution

Mayaroo created a cleaner site structure, mapped local keywords to service pages, optimized content, improved technical SEO basics, and added a stronger lead capture flow. The goal was simple: help visitors find the right service and take action faster.

Services We Provided

Website Rebuild

A cleaner website structure built for service discovery and quote inquiries.

Keyword Research

Local and service-based keywords planned around real customer searches.

SEO Content Strategy

Service pages written and organized to support ranking and readability.

Technical SEO

Crawl, indexing, sitemap, robots.txt, speed, and structure reviewed.

Lead Capture Flow

Forms and CTAs placed to guide visitors toward quote requests.

The Result

After the rebuild, Kleemu had a stronger SEO base with optimized service pages, local search direction, and a clearer lead journey. The website became better prepared to rank for cleaning-related searches and support quote-based lead generation.

57% YoYimprovement in search impressions
20% YoYgrowth in organic leads
Kleemu page mockup
Kleemu page mockup

Organic Traffic Growth

The rebuilt SEO structure laid a stronger foundation for ongoing organic performance.

+500%Growth in ranking keywords
+144%Increase in organic clicks
+40%More quote-ready traffic
Kleemu homepage screenshot
Kleemu services screenshot

Stronger Search Visibility for Local Cleaning Services

From local keyword structure to service-page content and lead capture flow, the Kleemu rebuild created a stronger digital foundation for search visibility and customer inquiries.

Ranking Keywords

Keyword Visibility Improved Across High-Intent Cleaning Searches

After the website rebuild and SEO structure improvements, Kleemu Group Cleaning gained stronger visibility for local commercial cleaning searches and service-based keywords. Rankings improved consistently across key service pages, driving more qualified traffic from businesses and property managers in the Minneapolis area.

Ranking Keywords Over Time (Top 100)

Last 6 Months
Top 3Top 10Top 100
806040200 2834414958688111418212445678 JuneJulyAugSepOctNov
Top Ranking Keywords
Keyword Position
commercial cleaning minneapolis 3
janitorial services minneapolis 4
office cleaning minneapolis 6
floor care services minneapolis 7
apartment cleaning minneapolis 8
day porter services minneapolis 9
move out cleaning minneapolis 10
cleaning company minneapolis 5

More Service Pages Moved Into Page-One Positions

Targeted on-page SEO, local keyword mapping, and service-page optimization helped Kleemu Group Cleaning improve rankings for high-intent commercial cleaning terms. More of the most relevant keywords now appear on the first page of Google, resulting in stronger visibility and more qualified leads.

8
Keywords in Top 3

High-intent terms now ranking in the top 3 positions.

24
Keywords in Top 10

More service and location keywords on the first page.

+144%
Increase in Visibility

Overall keyword visibility grew by 144% in 6 months.

Local SEO growth supported by service-page optimization, keyword mapping, and technical cleanup.

Ready to Turn Search Visibility Into Leads?

Kleemu Group Cleaning got a stronger SEO base. Your service business can be next.

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