Spend Needed Control
The account was ready to scale, but higher budget needed cleaner targeting, tracking, and lead quality checks.
Performance Marketing Case Study
Blue Arc Design& Development
Mayaroo helped turn a multi-category design and construction brand into a clearer paid growth system — connecting campaigns, tracking, and lead flow across Meta and Google.
Execution Preview
Campaign visuals helped prospects understand each service faster and take the next step with more confidence.
The Challenge
Brand Was Ready to Scale But System Wasn’t.
Different Buyers Needed Different Paths
Residential, commercial, construction, and high-rise audiences needed separate messages and campaign journeys.
Leads Needed Better Visibility
Inquiries were coming in, but the team needed a clearer view of sources, follow-up, and sales movement.
Growth Snapshot
Daily Leads100+
Avg. ROAS15x
SpendPKR 2M
A cleaner campaign structure made lead flow, spend movement, and performance easier to read.
System Built Around Buyer Intent
Demand CaptureLead generation, retargeting, and discovery campaigns.
High-Intent SearchSearch-led traffic from people already looking for solutions.
Lead VisibilityInquiries routed into one cleaner tracking flow.
Sales Follow-UpA clearer handoff from campaign to sales team.
Built to make every inquiry easier to track and follow up.
The Execution
A Paid Growth System Built Around Real Buyers.
Category-Wise Campaign Structure
Paid campaigns were shaped around each service category, so every audience saw a more relevant offer and next step.
Budget Scaling With Control
Spend was increased through testing, audience refinement, and performance checks to protect lead quality.
Cleaner Lead Visibility
A custom lead flow brought inquiries into one place, making follow-up and campaign decisions easier.
Creative Support for Sales Conversations
Project storytelling and open-house support helped turn campaign attention into stronger sales conversations.
Performance Shift
From Scattered Campaigns to Structured Results.
The account moved from scattered paid activity to a clearer system for scale, visibility, and follow-up.
| Metric | Before Mayaroo | After Mayaroo | Growth Signal |
|---|---|---|---|
| Monthly Ad Spend | PKR 400K–500K | PKR 2M | 4x Scale |
| Lead Volume | Limited visibility | 100+ daily leads | High-volume flow |
| Lead Tracking | Manual follow-up | Custom CRM automation | Tracked pipeline |
| Ad Platforms | Basic paid activity | Meta + Google Ads | Full-funnel media |
| Campaign Focus | General messaging | Category-wise funnels | Better relevance |
Why This Became Easier to Scale
The campaigns were not treated as isolated ads. Each category had its own audience logic, lead path, and tracking layer, so budget could move with more confidence.
Business Impact
Growth Became Easier to Track and Act On.
The work gave the brand a clearer way to understand what was working and where to scale next.
Lead Flow Became Consistent
The account moved toward daily inquiry flow instead of scattered campaign activity.
Spend Became Easier to Control
Budget decisions became more structured across Meta, Google, and service categories.
Sales Follow-Up Became Clearer
Leads were easier to track, route, and connect with the right sales conversations.
Performance Became Category-Wise
Each service line had clearer signals, helping the team see where returns were strongest.
Category Performance
Results That Made
the Spend Smarter.
Construction
Avg. ROAS
x
Residential
Avg. ROAS
x
Peak ROAS
Achieved
x
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